Page 3 - Visual Corporate Identity Manual

The Visual Corporate Identity Manual establishes Proper compliance with the rules included in this
the basic criteria and rules to be followed for correct manual by all of us helps create a uniform image of
application of the Aqualia brand. Aqualia, making it easier to distinguish the company
and consolidate its market position.
It is aimed at all members of the company, but mainly
at those involved in the design and implementation of Bearing in mind the general approach set out above,
any image or communication element. this manual essentially aims to meet two objectives:
We must make every effort to keep Aqualia’s visual ´ Establish and illustrate the rules for the proper
identity consistent. use of the Aqualia brand, as well as the use of all
aspects related to it (correct use of visual identity,
We are a very large group of people working in the
same organisation but very geographically diverse. colour, emplacements and typeface).
Together we need to ensure that each day we ´ Leverage examples to explain the correct application
are building and nurturing a unique image of our of the Aqualia brand, indicating correct and
Aqualia brand among our different target audiences. incorrect uses in each case.

A clear message and the same visual language
that we all share to make a strong and
competitive brand: Aqualia.