Page 40 - Visual Corporate Identity Manual
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3 ı Communication elements

         Signage - distance chart












                                  30 m           80 m               200 m                  330 m

                              6 m
                                            15 m

                                                             35 m
                                                                                  55 m
                                                                                                                 Depending on its location, we can distinguish between
                                                                                                                 indoor signage, i.e., that which is inside the office, and
                                                                                                                 outdoor signage, outside the office.

                                                                                                                 Regarding reading distance it can be short, medium,
                                                                                                                 long or very long distance.

                                                                                                                 An approximate relationship between these distances
                                                                                                                 and the sign height is presented here.




                                  Minimum     Reading
                                sign height   distance
                                    30 mm     6 m
                                    80 mm     15 m
                                   200 mm     35 m
                                   330 mm     55 m








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