Page 53 - Visual Corporate Identity Manual
P. 53
3 ı Communication elements
Trade fairs and events - Stands
Examples of stands
As a general rule, the following guidelines must be met
when developing stands:
Wall backgrounds and canvases in white or corporate
blue.
Corporate typeface.
No more texts than necessary to convey the message.
Use of italics is not admitted, except for claims and
quotes.
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