Page 22 - Visual Corporate Identity Manual

2 ı The brand and its application

Inappropriate use

THE LOGO MUST NOT BE DISTORTED

Any item the logo is used on, whether a pen, vehicle
Your water company
or internal note, should be considered a communication
element. Care should therefore be taken to ensure
the presentation is appropriate. Check that the image
conveyed is what the company and its professionals
deserve.

The logo occasionally appears distorted, giving an
impression of carelessness that does not correspond
to Aqualia and which must not be allowed.
Your water company
The logo size often has to be modified for Word or
PowerPoint documents. When this occurs, make sure
the percentage of reduction or expansion is the same
vertically as it is horizontally.

Your water company

22 VCIM2023