Page 23 - Visual Corporate Identity Manual
P. 23

2 ı The brand and its application

         Inappropriate use



            NO OTHER COLOURS OR PROPORTION CHANGES SHOULD BE USED















                                                                               Your water company
                                                                                                                 The Aqualia logo is the upshot of intense research in
                                                                                                                 which each letter, space and colour has been carefully
                                                                                                                 calculated.

                                                                                                                 It must therefore not be modified. This means it
                                                                                                                 must be used on the different communication media
                                                                                 Your water company              according to the rules and with the visual elements
                                                                                                                 proposed in this manual, with no retouching. The brand
                                                                                                                 image may never be distorted and the logo will always
                                                                                                                 be applied in the same way, colours and proportions,
                                                                                                                 transmitting a solid and unmistakeable vision.




                                                                                 Your water company









                                                   Your water company





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