Page 10 - Visual Corporate Identity Manual

1 ı Introduction

The brand

A brand is a fundamental and necessary commercial
identification (or set of multiple identifiers) offering
a product or service on the market in response to
a sales strategy.
A brand is also the spirit of a company and its
benchmark. All company decisions, actions and
attitudes must convey the values that make up the
brand, and these values must in turn be its support
and reinforcement.
The influence of the brand reaches past its role in the
service marketing process to ensure the consistency,
motivation and evolution of the company.

Ergo, the Aqualia brand as such integrates the
company’s project and corporate culture. Its function
extends beyond a communication mechanism, business
asset, logo or service catalogue.

Aqualia is a global brand. It represents the company’s
visual identity across all its internal and external
expressions, as a benchmark on the market and in
its environment.
The company’s aim is to establish a constant and strong
presence of its Aqualia brand in each and every one of
its business relationships and opportunities, designing
negotiation strategies that include implementing the
Aqualia brand across 100% of its corporate regulations.
From there, any concession must be considered
exceptional.

10 VCIM2023