Page 11 - Visual Corporate Identity Manual

1 ı Introduction

Brand perception

The difference establishing a better or worse perception
of a brand’s image in relation to a service or product is
an area where multiple variables come into play.

It all adds up: the citizen’s mind gathers information on
everything that stems from the same source and uses
From a strong and clear local positioning and it to conceive a concept with which to act with regards
engagement, Aqualia is positioned as a global brand, the brand.
both nationally and internationally. Customers, the media, government, bodies, entities and
the company’s workforce react differently depending on
the image they associate with the brand.
By building a brand image a company constructs the
present and consolidates the foundations of what the
future will hold.

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