Page 64 - Visual Corporate Identity Manual
P. 64

4 ı Related brands

         Building related brands
















                                                                                                                 Case 1
                                                                                                                 Aqualia in the case of national or international
                                                                                  Aqualia’s unique               business purchases or acquisitions with a 100%
                                              name
                       Aqualia logo typeface:                                     corporate icon                 stake
                              Delta Jaeger

                                                                                                                 The brand in this case will always be Aqualia, although
                                                                                                                 where the acquired brand has real value and importance
                                                                                                                 a period of transition is established from the acquired
                                                                                                                 brand name to our one. After this time, the brand will
                                                                                                                 become Aqualia.

                                   EXAMPLE                                                                       ´  Aqualia logo typeface: Delta Jaeger.
                                                                                                                 ´  Unique corporate icon of Aqualia (wing shape).
                                                                                                                 ´  The name is assigned by the specific entity, which usually
                                                                                                                   follows local criteria.
                                                                                                                 ´  Aqualia corporate colours:
















      64  VCIM2023
   59   60   61   62   63   64   65   66   67   68   69