Page 65 - Visual Corporate Identity Manual

4 ı Related brands

Building related brands

Case 2
Icon assigned by the
entity to some element Aqualia in relation to mixed enterprises (relations
of a local type with municipalities) and joint ventures
aguas de nombre In cases where the Aqualia brand cannot be used for
Aqualia corporate
typeface: Frutiger
reasons of the negotiations themselves, the following
guidelines are established to create a subsidiary brand
where the name must always contain the word ‘aguas
de’ or ‘aqua’ and keep certain corporate features.

EXAMPLE ´ Aqualia corporate typeface: Frutiger.
´ Icon assigned by the entity to a local element.
´ The name is assigned by the specific entity, which usually
follows local criteria.
SITUATION 1 ´ Aqualia corporate blue and new colour
´ Pantone 5415 / c56 m11 y0 k43 / r96 g127 b154:
SITUATION 2
Case 3

Icon assigned by the If the negotiations result in the creation of a completely
entity to some element new brand, an attempt must be made to conserve
of a local type
Aqualia’s corporate colours.
name The typeface does not necessarily have to be the Aqualia
Freely chosen
corporate typeface ´
corporate one.
´ Local icon.
´ The name assigned by the specific entity, which usually
follows local criteria.
EXAMPLE ´ Aqualia corporate colours:

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